.tz Marketing Workshop

I attended a marketing workshop representing Extreme Web Technologies, top performing .TZ accredited registrar on 10th & 11th December 2015 which was organised by tzNIC in collaboration with ICANN. It was held at BOT Conference Room and facilitated by Bob Ochieng and Ali Hussein Kassim.

The workshop aimed to share and provide necessary business skill-sets as well as exposure to the domain industry players to the participants which comprised mostly of .TZ registrars, as well as representatives from various academia, government bodies and students.

The workshop came at a time when African continent of about 1 billion people is striving to grow the ccTLD domain business from about 1.3 Million domains that are in use today.

Key questions that were discussed at the workshop included what should be done to change the situation? What can the ccTLD manager and registrars do to grow the .tz domain business in Tanzania? And finally, what other stakeholders should do to propel the .tz domain name industry?

I was also a panelist of a discussion where we discussed various ways to market the domain business through raising awareness of .tz domain by educating small & medium sized businesses on the importance of their online presence, the need of personalised email addresses and more.

Mobile friendly websites are more important than ever

Earlier this year, in April 2015, Google released an update to their Search Engine which now includes mobile friendliness as a ranking signal. This change will affect all mobile searches in all languages all over the world.

It will help users on the move, using their mobile devices to reach relevant websites that are mobile friendly.

Use this tool to check if your website is mobile friendly.

If your business website is not mobile friendly yet, it’s never too late to give your website a makeover. Make sure to mention to your designer that your new website should be mobile friendly.

Source: Make sure your site’s ready for mobile-friendly Google search results.

Why you need a website

This blog was first published on Extreme Web Technologies’ Blog.

Don’t have a website yet? Here are some compelling reasons why you need to have a website.

1. Your website is available 24/7/365.
Your website is open and available to provide information to potential customers 24 hours a day, 7 days a week, 365 days a year to provide information about your business even when you are asleep.

Think of your website as your 24/7 sales person who can provide potential customers with information about your business, what you deal in, your recent work, portfolio or products, client testimonials as well has do some sales.

Need a website? Get a .TZ domain, 1GB email storage and a website from TZS 30,000*/month

2. A website will help potential customers find you through search engines.
More and more information is now available at peoples’ fingertips, thanks to mobile phones that allows people to use search engines to find information they need, when they need it.

On average, there are 40,000 Google search queries every second (source), that’s 3.5 billion searches per day and 1.2 trillion searches per year!

3. Your competition has advantage over you.
If your competitors have a website, they have an advantage over you. Level the playing field by having a website.

4. Business emails improves your company credibility.
A website usually comes with email storage for business emails, something like [email protected] Using these instead of free email service providers improves your company credibility.

5. A website is affordable than advertising on traditional media.
Ever placed an ad on newspaper, or perhaps a local magazine? Compare the cost with that to a website, and you’ll quickly realize that having a website is very affordable than traditional media. And whenever you do advertise on newspaper or other media, always promoting your website address can help potential customers to your website.

Do you need to setup a website, check out Website Solution from Extreme Web TechnologiesWebsite Solution gives you a website address, email storage, and lets you setup a website in minutes using one of several ready to use mobile friendly website designs!

Share your thoughts and more reasons in the comments below!

Editors Note: This article was written by Mohsin Sumar (@mohsinsumar) and serves as the Technical Director of Extreme Web Technologies. Mohsin with his Customer Happiness team constantly strive to deliver top notch quality web hosting in Tanzania.