A shark in your tank

The Japanese have always loved fresh fish, but the water close to Japan has not held many fish for decades.

So to feed the Japanese population, fishing boats got bigger and went farther than ever. The further the fishermen went, the longer it took to bring the fish. If the return trip took more time, the fish were not fresh.

To solve this problem, fish companies installed freezers on their boats. They would catch the fish and freeze them at sea. Freezers allowed the boats to go farther and stay longer.

However, the Japanese could taste the difference between fresh and frozen fish and they did not like the taste of frozen fish. The frozen fish brought a lower price. So, fishing companies installed fish tanks.

They would catch the fish and stuff them in the tanks, fin to fin. After a little thrashing around, they were tired, dull, and lost their fresh-fish taste. The fishing industry faced an impending crisis!

But today, they get fresh-tasting fish to Japan. How did they manage…?

To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks but with a small shark. The fish are challenged and hence are constantly on the move. The challenge they face keeps them alive and fresh!

Have you realized that some of us are also living in a pond but most of the time tired and dull….? Basically in our lives, sharks are new challenges to keep us active.

If you are steadily conquering challenges, you are happy. Your challenges keep you energised. Don’t create Success and revel in it in a state of inertia.

You have the resources, skills and abilities to make a difference. Put a shark in your tank in the year 2016 and see how far you can really go. Best wishes for a challenging, highly energized and active year in 2016.

Sources: Shreya Bhatt; CiteHR; Photo by Zac Wolf (edited by Mohsin Sumar to add the title of the post);

.tz Marketing Workshop

I attended a marketing workshop representing Extreme Web Technologies, top performing .TZ accredited registrar on 10th & 11th December 2015 which was organised by tzNIC in collaboration with ICANN. It was held at BOT Conference Room and facilitated by Bob Ochieng and Ali Hussein Kassim.

The workshop aimed to share and provide necessary business skill-sets as well as exposure to the domain industry players to the participants which comprised mostly of .TZ registrars, as well as representatives from various academia, government bodies and students.

The workshop came at a time when African continent of about 1 billion people is striving to grow the ccTLD domain business from about 1.3 Million domains that are in use today.

Key questions that were discussed at the workshop included what should be done to change the situation? What can the ccTLD manager and registrars do to grow the .tz domain business in Tanzania? And finally, what other stakeholders should do to propel the .tz domain name industry?

I was also a panelist of a discussion where we discussed various ways to market the domain business through raising awareness of .tz domain by educating small & medium sized businesses on the importance of their online presence, the need of personalised email addresses and more.

How to double your revenue and profit in 3 years or less

One of my favorite books in my library is Double Double: How to double your revenue and profit in 3 years or less by Cameron Herold.

Double Double: How to double your revenue and profit in 3 years or less is a must read book for every entrepreneur. The book can show you how to double your revenues & profits in 3 years or less through the simple, actionable steps of focused planning, focused building and focused leadership.

Everything starts with the beautiful concept of a Vision / Painted Picture. As a leader, you need to paint how you see the future of your company 3 years from today, 5 years is too long to plan and 1 year is just too short. Once you have the vision, share it with your team and focus everything towards vision by reverse engineering your goals.

Grab your copy of the book on Amazon.