“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs
I attended a marketing workshop representing Extreme Web Technologies, top performing .TZ accredited registrar on 10th & 11th December 2015 which was organised by tzNIC in collaboration with ICANN. It was held at BOT Conference Room and facilitated by Bob Ochieng and Ali Hussein Kassim.
The workshop aimed to share and provide necessary business skill-sets as well as exposure to the domain industry players to the participants which comprised mostly of .TZ registrars, as well as representatives from various academia, government bodies and students.
The workshop came at a time when African continent of about 1 billion people is striving to grow the ccTLD domain business from about 1.3 Million domains that are in use today.
Key questions that were discussed at the workshop included what should be done to change the situation? What can the ccTLD manager and registrars do to grow the .tz domain business in Tanzania? And finally, what other stakeholders should do to propel the .tz domain name industry?
I was also a panelist of a discussion where we discussed various ways to market the domain business through raising awareness of .tz domain by educating small & medium sized businesses on the importance of their online presence, the need of personalised email addresses and more.